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Mobile Marketing for Real Estate Professionals

Mobile marketing is changing the way real estate professionals interact with clients. In every business industry, smartphones are creating new and cost-effective ways to network, close sales and stay in touch. If you are still using email to communicate and advertise, you may want to rethink your strategy.

According to CTIA.org, it only takes a minute and half for someone to read and reply to a text message. In contrast, it takes over an hour for the same person to reply to an email, which many people associate with spam. Astonishingly, over 91% of people with smartphones have them within arm's reach. In fact, experts predict that mobile device usage will soon overtake the traditional desktop and laptop PC market.

The Power of Mobile Marketing for Real Estate Professionals

Text messaging is now one of the top methods we use to communicate with others; in fact, people now text message about three times as often as they email. Young people under 45 are more likely to use text messaging, but even older adults are starting to enjoy the convenience of this ubiquitous smartphone feature.


The mobile marketing program uses the 90210 SMS gateway harnesses the power of SMS for real estate agents and brokers. These professionals usually have their own websites they use for marketing purposes. In order to start building a mobile marketing client list, they need to invite their website visitors to opt-in to receive text messages from them. Real estate professionals can use websites, social media, email lists, print ads or even TV/radio ads to get people to sign up for SMS ads.

Once the real estate agent has built up a sizable list, he or she can start to construct attention-getting text messages to incite interest in available properties. The business professional only has to hit "send" to blast out the text to the entire database of potential clients. Since people are more likely to read texts than emails, the message could reach hundreds or even thousands of people interested in buying or selling real estate.

Mobile Marketing for Real Estate Professionals Tips and Tricks

Real estate agents can use giveaways as an opt-in incentive. They can hold raffles or contests for people who choose to accept text ads. Alternatively, the website visitor could receive a free eBook on First Time Buyer Tips, The Short Sale Process and How to Purchase a Foreclosure in exchange for an opt-in. These tactics work because everyone loves free gifts and information, even if they are inexpensive.

The advantage for the real estate professional who uses a mobile marketing or text platform is the ability to have a simple keyword associated with the property listing. This will allow a potential buyer to text a keyword on the for sale sign and in return receive all the listing information and even a virtual video tour. The beauty of this is that the instant the potential buyer text the keyword on the sign the Real Estate agent will receive a text and email alert with the phone number of the potential buyer. This will give the agent a potential list and sale which generates larger commissions. This also gives the agent another database of clients with their cell phones for easy access.

With the convenient "set it and forget it" feature on our mobile media platform a real estate agent can schedule the perfect date and time to send out a text message. Generally, buyers and sellers have more free time on the weekends, so the business owner may want to blast out texts during these days. The Marketing Technology Blog states that Saturday is one of the best days for sending out texts, since people have more time to read messages on their phones. Typical text messages contain information about open houses, sales, new listings, price changes or information about the local real estate market.

Text messaging is easy, and most professionals who use our mobile media platform do not have computer science degrees because it is easy and cost effective to setup. In addition, the company provides full support for its business owner customers.

If you are a real estate professional, you could increase your profits by thousands of dollars this year by joining the mobile revolution. Mobile marketing for real estate professionals will be the biggest advertising platform and if you are not communicating via mobile, you are not communicating effectively with today's consumer. For more information on a mobile media platform to increase sales check out my blog.

Ed Drost is an Entrepreneur, Real Estate Appraiser that has transitioned to an internet and mobile media marketing enthusiast to learn more go to http://www.eddrost.com


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