Mobile marketing is changing the way real estate professionals interact with clients. In every business industry, smartphones are creating new and cost-effective ways to network, close sales and stay in touch. If you are still using email to communicate and advertise, you may want to rethink your strategy.
According to CTIA.org, it only takes a minute and half for someone to read and reply to a text message. In contrast, it takes over an hour for the same person to reply to an email, which many people associate with spam. Astonishingly, over 91% of people with smartphones have them within arm's reach. In fact, experts predict that mobile device usage will soon overtake the traditional desktop and laptop PC market.
The Power of Mobile Marketing for Real Estate Professionals
Text messaging is now one of the top methods we use to communicate with others; in fact, people now text message about three times as often as they email. Young people under 45 are more likely to use text messaging, but even older adults are starting to enjoy the convenience of this ubiquitous smartphone feature.
According to CTIA.org, it only takes a minute and half for someone to read and reply to a text message. In contrast, it takes over an hour for the same person to reply to an email, which many people associate with spam. Astonishingly, over 91% of people with smartphones have them within arm's reach. In fact, experts predict that mobile device usage will soon overtake the traditional desktop and laptop PC market.
The Power of Mobile Marketing for Real Estate Professionals
Text messaging is now one of the top methods we use to communicate with others; in fact, people now text message about three times as often as they email. Young people under 45 are more likely to use text messaging, but even older adults are starting to enjoy the convenience of this ubiquitous smartphone feature.